Every big change begins with a bold idea, one that questions how things are and pushes for something better. Today, we’re launching our new campaign, Show Them The 1. But this isn’t just a campaign; it’s a call to action for those who’ve been left out.
“Show Them The 1” challenges financial inclusion of cash customers in the digital economy by exposing hard truths, highlighting financial inequalities, and starting a conversation that’s been ignored for too long. Our goal is simple: to make sure every South African can participate in the digital economy, free from outdated financial restrictions.
Financial exclusion in the digital economy is a major issue in South Africa, affecting millions who rely on cash for daily transactions. They have limited options and cannot easily access products, services, opportunities, and conveniences that many take for granted. Financial freedom is out of reach for the cash customer.
While the digital revolution is transforming and growing our economy, it has also widened the gap between those who have access to digital financial services and those who don’t.
This isn’t just a matter of convenience; it’s about giving people greater choice and thus greater control and independence when it comes to using and spending their money. Financial exclusion holds the status quo, slows economic growth, and widens the gap between the “haves” and the “have nots.”
“Show Them The 1” is 1Voucher’s response to this challenge. It’s our way of saying, enough is enough. We reject a world where access to financial services depends on having an account, a card, or a password. We believe in a world where everyone, regardless of their financial situation or preferences, can participate in the digital economy.
The campaign calls those who have been overlooked, marginalised, and excluded to question the status quo and realise that they have the freedom to choose how, when and where they transact.
The campaign is intentionally bold. Bold, brave, honest conversations are a catalyst for change. By challenging the status quo, we hope to provoke thought, spark a conversation about financial inclusion, and most importantly, inspire action.
1Voucher is more than just a product. It’s our answer to financial exclusion, offering a simple and effective way to empower cash-based consumers to participate in the digital economy.
1Voucher is a pre-paid digital payment solution that allows people to convert their cash into digital spending power. 1Voucher users can access various services and conveniences, from topping up or paying digital accounts, to shopping online, to supporting loved ones with a more controlled outcome. The process is simple and inclusive, ensuring no one is left behind.
Our vision is for a future where financial inclusion is the norm. A world where the barriers to financial inclusion have been broken down, and the benefits of the digital economy are accessible to everyone, regardless of their financial situation and how they choose to pay and transact.
Achieving this vision won’t be easy, and it won’t happen overnight. But with “Show Them The 1”, we’re taking a bold step in the right direction and starting a long overdue conversation.
We invite you to join us on this journey. Whether you’re a cash customer, business owner, policymaker, or advocate, there’s a role for you in this movement. Together, we can create a more inclusive financial system for all South Africans.
Let’s show them the 1. Let’s show the power of inclusion and build bridges between the cash and digital economies.
.avif)
